Pilates AI by LabraxTech

The studio you'd run if you had a marketing manager, a data analyst, and a content team.

Pilates AI plugs into your booking system, social channels, and accounting, then runs the marketing, scheduling, and analysis work you don't have time for. Live in a week. Proven in a working studio.

Built inside a working Pilates studio in Kerry. Live in any UK or Irish studio within a week.

You're running a studio. And a marketing agency. And a finance team. And…

Most studio owners we talk to are doing five jobs before lunch. The timetable. The Instagram posts. Chasing no-shows. Wondering whether to drop the Tuesday 7am class. Trying to figure out what the studio across town is charging.

The data exists. It's in Mindbody. It's in your DMs. It's in your accounts. But nobody has time to pull it all together, let alone act on it weekly.

So decisions get made on instinct. Underperforming classes stay on the timetable for years. Social posts go up because it's Monday, not because they'll fill Wednesday's underbooked Reformer. New memberships get launched because someone read a blog post, not because the data said so.

And every empty Reformer slot is €25–€40 of revenue you can't get back. Spread across a year of underbooked classes, that's the cost of doing nothing.

Pilates AI is the brain that connects all of it, and tells you what to do this week.

What Pilates AI actually does.

Seven jobs, all running off the same data, all updating themselves.

01

Weekly utilisation report

Every Monday morning, a forward-looking report on which classes next week are full, at risk, or empty. Capacity rules built in (Reformer 10, Mat 12, Yin 16). No more guessing whether to run Thursday's 6pm.

02

A social calendar that fills bookings

The marketing brain reads the utilisation report, sees which classes need bums on mats, and writes a week of Instagram posts, Reels scripts, and Stories aimed at filling them. Your social goes from "post something" to "fill Tuesday's 7am."

03

Live competitor map

Every Pilates, physio, and yoga studio in your area, pricing, class mix, review sentiment, Google Business activity, kept up to date automatically. So when you raise prices or launch a format, you do it with eyes open.

04

Client retention & onboarding

Welcome sequences, check-ins, win-back flows, referral programme structures. Drafted and ready for your email tool. GDPR-aware out of the box.

05

Class profitability & finance

Per-class, per-instructor profitability. Pricing scenarios. Break-even on a new hire. P&L summaries with the working shown. UK and Irish VAT rules, including the physio exemption, built in.

06

Educational content

Blog posts, FAQs, GP referral letters, Instagram carousels, written in plain English, evidence-aware, with proper disclaimers. Pilates-literate from the first draft.

07, And it all comes together here

Your owner dashboard.

One web dashboard that pulls all six jobs into one place. Read the reports. Drill into the analysis. Ask questions of your own data in plain English. No spreadsheets to open, no reports to generate manually. The studio brain you've never had time to build.

What this has done for a real Pilates studio.

Studio name withheld at owner's request, full results available in conversation under NDA.

A boutique Pilates studio in Kerry deployed Pilates AI in early 2026. Within months, they used it to:

Maintain a live competitor map.

Every Pilates, physio, and yoga studio in their catchment, pricing, class mix, reviews, Google Business activity, continuously updated. No more annual catch-up exercises that were already out of date by the time they finished.

Drop underperforming classes with confidence.

The utilisation data made it obvious which slots weren't paying off. Classes that had been on the timetable out of habit got cut, freeing up instructor hours and studio capacity.

Design new memberships and class formats based on real data.

Combining their own utilisation patterns with competitor pricing and gaps, the studio launched new membership tiers and class formats targeted at unmet local demand, instead of guessing.

Run a weekly social calendar that filled underbooked classes.

Every week, posts and stories aimed specifically at the classes flagged as underbooked. Bookings on previously underutilised slots lifted measurably as a result.

Three steps to a smarter studio.

01

Pilates AI Audit

€749 · ~1 week

A short engagement to confirm fit and see Pilates AI working against your data. We connect to your booking system and socials (read-only), then send you sample outputs from your real numbers, utilisation, social calendar, finance, plus a fixed quote for the build.

The €749 comes off the build if you go ahead. So if Pilates AI works for you, the audit costs nothing.
02

Build

from €2,500 · within 1 week

We deploy the full Pilates AI suite into your studio: all seven jobs above, your branded dashboard, and integrations with Mindbody, Glofox, Instagram, Facebook, Google Business, and your accounting. Most studios are live within a week of kickoff.

Founding rate: €2,500 for the first 5–10 studios (named case study, ends 31 Dec 2026). Standard: €3,750 thereafter.
03

Monthly

from €249/month

Hosting, LLM costs, weekly reports, ongoing content drafts, email support. One bill, no surprise charges, cancel any time.

Multi-location chains: €249 first location, +€129/month per additional location.
We're a small team, that's the trade-off. The founder runs every audit and every build personally. So we can only take on a limited number of new studios at a time. If we're booked, we'll tell you on the first call.

Is Pilates AI for your studio?

Yes, if…

  • You run an independent Pilates studio or a small chain (1–6 locations)
  • You're already on Mindbody, Glofox, or a similar booking platform
  • You're active on at least one social channel
  • You're making decisions on instinct because nobody has time to crunch the data
  • You want a system that does the work, not a consultant who tells you what to do

Not yet, if…

  • You haven't opened yet (no booking history to learn from)
  • You're a solo instructor without a fixed timetable
  • You need enterprise procurement and a 50-page MSA

What it costs.

Audit
Confirm fit. See Pilates AI working on your real data.Credited against the build.
€749flat
Build
Full Pilates AI suite deployed in your studio. All seven jobs, branded dashboard, integrations.Within 1 week. €2,500 founding rate (first 5–10 studios, named case study, ends 31 Dec 2026) / €3,750 standard.
from €2,500fixed
Monthly
Hosting, LLMs, weekly reports, ongoing content drafts. Cancel any time.Multi-location chains: €249 first location, +€129/month per additional location. About three weekly memberships, or two empty Reformer slots a month.
from €249/month
Year 1 cost (audit + build + 12 months, credit applied)
€5,488founding rate
€6,738standard

One bill stack. No annual contract.

For context
  • Part-time studio marketing manager€18,000–€30,000/year
  • Freelance social agency€800–€1,500/month (no booking-data integration)
  • Bookkeeper for class profitability€4,000–€8,000/year
  • Doing it all yourselfpriced in your weekends

Pilates AI does all of those jobs at once, for less than the cost of one of them.

Common questions.

If you have one that isn't here, just ask on the call.

Because the audit isn't a demo, it's Pilates AI running on your real data, before you commit. You walk away with three real reports about your studio, even if you don't go further.

Mindbody and Glofox are first-class supported. If you're on something else (e.g. TeamUp, Fresha), tell us on the call, we'll confirm fit before you pay anything.

Pilates AI was first built in Ireland, so the original deployment had Irish-specific bits (VAT rules, CORU). For UK studios, we configure the equivalents (HMRC, HCPC where relevant) on build.

You do. Connections are read-only. Nothing leaves your environment without your sign-off. Cancel any time and we hand it back.

Not even close. Marketing is one of seven jobs Pilates AI does. The others cover scheduling and class utilisation, client retention and onboarding, live competitor mapping, class-by-class profitability, educational content, and an owner dashboard pulling it all together. Most studios start by getting their first wins from one or two, but they all run on the same data.

Agencies work off creative briefs. Pilates AI works off your booking data. The Tuesday post isn't going up because Tuesday is post day, it's going up because Wednesday's 6pm Reformer is at 30% capacity and we need to fill it.

Most studios are live within a week of kickoff. Your first weekly utilisation report and social calendar follow the week after.

You walk away with three real reports about your studio after the audit, a utilisation snapshot, a social calendar, a finance view, yours to use however you like, even if you stop there. If you go on to the build and the subscription, it's cancellable any time. No annual contract, no setup-fee tail. The most you're ever exposed for is one month.

Two weeks from now, your studio could be running on data instead of instinct.

Or you could be doing the same five jobs you were doing this morning.

The 20-minute call is free. The audit (€749) is only if you decide to proceed, and the full €749 comes off the build if you go ahead. Every step is cancellable. The maximum you're ever committed to is one month of the subscription.
Book a 20-min call

Free 20-min call. No card needed. We do a small number of these a week, so the founder runs each one personally.

Pick a time.

20 minutes. We'll talk through your studio, your tools, and where the friction is, and figure out together whether Pilates AI is the right fit.

If it's not, we'll say so on the call. No pitch.

  • Founder on the line, not a salesperson
  • Free call, no card needed
  • Reply within one working day if you'd rather email
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